Course Details
A 4-year full-time undergraduate B.Com Accounting (Honours) program, typically completed over 8 semesters.
The B.Com. Marketing (Honours) program is designed to provide students with a solid foundation in business, commerce, and the specialized discipline of marketing. This industry-oriented course emphasizes strategic thinking, digital innovation, consumer behavior, brand management, and sales strategies. It equips students to understand market dynamics and effectively promote products and services in a competitive global environment.
Graduates from this program can pursue careers in:
- Digital Marketing
- Sales & Business Development
- Market Research & Data Analytics
- Brand Management
- Public Relations
- Retail and E-Commerce
- Advertising & Media Planning
Annual Tuition Fee: ₹12,500/-
Eligibility
Candidates who have passed Plus Two or equivalent examination recognized by this University with Book-Keeping & Accountancy and two of the following subjects, viz
- Commerce
- Commercial Correspondence and Commercial Geography
- Economics
- Life Isurance with Salemanship
- Banking with Secretarial Practice
- Business Studies
- Mathematics
- Computer Science / Computer Applications
- Informatics Practice & Management
- Informatics Practice
- Management
- Accountancy
as optional under Part III of the Examination.
OR
Have passed Plus Two or equivalent examination recognized by this University with other subjects under Part III optional subjects provided they secured 45% of the aggregate marks.